Paid Ads
Get In Front of People Already Looking for You.
If people in your area are searching for what you offer, paid ads put your business at the top of the list. Google and Meta campaigns managed by a real team, built to bring in leads not just clicks.
Most businesses that have tried ads and walked away did not have a bad product. They had bad setup. Wrong targeting, no conversion tracking, generic creative, and nobody actively managing the campaigns after launch. Money spent, nothing to show for it.
That is a management problem, not an ads problem.
What It Is
Two Platforms. One Goal.
Google and Meta serve different purposes but work together. Google captures people actively searching. Meta puts you in front of the right audience while they are browsing. Together they cover most of where your next customer is spending time online.
Google Ads
When someone searches for your service in your area, Google Ads puts your business at the top of the results. You are not waiting to rank organically. You are paying to be first. For businesses where people are actively searching, it is the fastest way to generate inbound leads.
Meta Ads
Facebook and Instagram reach people based on who they are, not just what they are searching for. It is better for building awareness, retargeting people who have visited your site, and reaching audiences that fit your ideal customer profile. Different intent than Google but valuable in the right context.
What Is Included
Everything Needed to Run Ads the Right Way.
Campaign Strategy & Setup
Built from the ground up with the right targeting, structure, and messaging before we spend a dollar.
Ad Copy & Creative
Copy and creative direction built to stop the scroll and drive action.
Landing Pages
Dedicated pages built to convert clicks into calls, form fills, and bookings.
Audience & Location Targeting
Every dollar reaches the right people in the right area.
Conversion Tracking Setup
Every call, form, and booking traced back to the exact ad that drove it.
Ongoing Optimization
Active management every month. Campaigns get sharper over time, not stale.
Monthly Reporting
Clear breakdown across Google and Meta every month. Real numbers, no fluff.
Google Ads
Capture Demand That Already Exists.
Google Ads work because the intent is already there. Someone typed in what they need. Your ad shows up at the top of the results. If your offer is relevant and your landing page is built to convert, you get the call.
The challenge is that most campaigns are set up once and left alone. Keywords drift, bids get inefficient, and the creative goes stale. We manage campaigns actively, adjusting targeting, testing copy, and optimizing bids on an ongoing basis so your budget is always working as hard as it can.
- Search campaigns targeting high intent keywords
- Location and radius targeting
- Ad copy testing and iteration
- Negative keyword management to cut wasted spend
Meta Ads
Reach the Right People, Not Just the Ones Searching.
Meta is a different kind of intent. People are not searching for your service when they see your ad. You are reaching them based on who they are, where they live, and what they are interested in. For local service businesses this means putting your brand in front of the right audience before they even know they need you.
It also works well for retargeting. Someone visited your website and did not call. A Meta ad can bring them back. We use both Google and Meta together when the budget and goals support it.
- Audience targeting by demographics and interests
- Retargeting website visitors
- Facebook and Instagram placements
- Creative built for social feed environments
How It Works
Built Right Before We Spend a Dollar.
We Learn Your Business and Market
We start by understanding your services, your target customer, your geography, and your budget. We research your competition and identify the keywords and audiences most likely to produce results before anything gets built.
We Build and Launch
Campaigns, ad copy, landing pages, and conversion tracking all go in before we spend a dollar. When we launch everything is set up to capture and attribute every lead that comes in.
We Manage and Report
After launch we actively manage performance every month. Bids, targeting, creative, and landing pages all get refined over time. You get a clear monthly report showing exactly what your spend produced.
Why Digital Canvas
Your Budget, Treated Like It Is Our Own.
Full Transparency
You see exactly where every dollar went and what it produced. No hiding behind impressions and reach metrics.
Active Management
We do not set it and forget it. Campaigns are reviewed and adjusted every month so performance improves over time.
Real Human Support
You have a question about your campaigns, you ask us directly. No ticket system, no account coordinator chain.
Fair Pricing
Our management fee is separate from your ad spend. You know exactly what you are paying us and what is going to the platforms.
Client Reviews
What Our Clients Say.
FAQ
Common Questions.
We recommend a minimum of $1,000 per month, and more if you want to run both Google and Meta. The more areas you target, and the more competitive your market is, the more you will need to spend to compete. We will give you a realistic number for your situation before you commit to anything.
No. Ad spend goes directly to Google and Meta. Our fee covers strategy, setup, management, and reporting. You always know exactly what is going where.
Google Ads can produce leads within the first few weeks if the setup is right. Meta typically takes longer to optimize, usually one to two months before performance stabilizes. We recommend giving ads a full 90 days before deciding whether to continue or stop them. If you cannot afford to run that long, we would advise holding off until you can.
No. Anyone who guarantees specific lead numbers is not being straight with you. We can show you what we have produced for similar businesses and give you a realistic range based on your budget and market.
Yes. Landing pages are included. Sending ad traffic to your homepage is one of the most common ways campaigns underperform. We build dedicated pages built to convert.
Either or both depending on your goals and budget. We will recommend the right approach for your business before we start.
We set up conversion tracking for calls, form fills, and bookings so every result is tied back to the specific campaign and ad that drove it. You always know what worked.
We tell you. And then we adjust. Targeting, creative, bids, landing pages. We work through it methodically. If something is genuinely not working in your market we will be honest about that too.
Your Next Customer Is Already Searching.
Put your business in front of them before your competitor does.